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How Schnucks Is Fighting Coupon Fraud

Senior Editor
Schnucks is using a new POS-integrated technology called CNFRM (pronounced confirm), which is free for retailers and prevents the redemption of counterfeit coupons in real time at the register.
Schnucks is getting more serious about coupon fraud — a development that highlights how technology is being designed to protect food retailers as transactions and couponing become more digital.
The grocer has deployed new technology from Inmar Intelligence. More specifically, the food retailer is using a new point-of-sale (POS)-integrated technology called CNFRM (pronounced confirm), which is free for retailers and prevents the redemption of counterfeit coupons in real time at the register. Schnucks is the first food retailer to deploy CNFRM and has immediately benefited from the technology, with the detection of counterfeit coupons within the first week, according to Inmar.

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