Moving hearts and minds: how the Big Tobacco, Tiny Targets campaign builds support for tobacco control policy
In this paper, we share background on the ‘Big Tobacco, Tiny Targets’ campaign, three short case studies from countries where the campaign had a substantial policy impact, keys to campaign success and campaign challenges. The campaign—which demonstrated that the world’s biggest tobacco companies are targeting the world’s youth with tobacco marketing and advertising—can be adapted by others in their tobacco control policy campaigns. The point-of-sale (POS), places where consumer goods are sold, is an important platform for marketing tobacco. Greater exposure to tobacco advertising a...
Source: bmj.com
