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Of all places carpooling. My cofounder Reed Hastings and i were committing back and forth to work and brainstorming ideas and one of the crazy ideas we had in that ride was maybe we could do video rental by mail using dvds. Rather than rushing home and writing a Business Plan or hurrying to the office and doing a powerpoint slide so we decided we would try to take the first step to validating that idea so each turned the car around, drove down to santa cruz where we both lived and went to a used music store and bought a little music cd. I think it was patsy cline. We went next door and bought a gift envelope like you put a greeting card end. We mailed it to read towels in the next day when he picked me up he had an unbroken cd and it envelope that i got to his house within 24 hours for the price of a firstclass stamp. If there was an aha moment, that was it. We want to where we ....