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And as the field lines up for the two cnn debates, the pressure is really on because in the fall, securing podium spots will be twice as hard. so detroit could be the end of the trail. >> maybe 12, 13 of these candidates, there's not going to be another shot after this. to some extent, not qualifying for the next debate is a death sentence. >> there's a lot of ways to screw up a debate. what's essential is to think about, what can i do so that there won't be a total disaster here. >> reporter: mccain attack phrases. bradley attack phrases. >> reporter: stuart stevens has prepped republican can...

Candidates, there's not going to be another shot after this. to some extent, not qualifying for the next debate is a death sentence. >> there's a lot of ways to screw up a debate. what is essential is to think about what can i do so that there won't be a total disaster here? >> mccain attack phrases. bradley attack phrases. >> reporter: stewart stevens has prepped republican candidates from george w. bush and dick cheney to mitt romney. >> ideally before a debate you look at your polling and you say, who do i need to talk to? you would never make an ad that just says, well, i don't know, i'm n...

So detroit could be the end of the trail. >> maybe 12, 13 candidates, there's not going to be another shot after this. not qualifying for the next debate is a death sentence. >> there's a lot of ways to screw up at a debate. what's essential is to think about what can i do so there won't be a total disaster here. >> mccain attack phrases, bladly attack praises. >> stewart has prepped republican candidates from george w. bush and dick cheney to mitt rockny. >> before a debate, you look at your polling and say, who do i want to talk to? >> what really drives coverage in these debates is friction...