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And as the field lines up for the two cnn debates, the pressure is really on because in the fall, securing podium spots will be twice as hard. so detroit could be the end of the trail. >> maybe 12, 13 of these candidates, there's not going to be another shot after this. to some extent, not qualifying for the next debate is a death sentence. >> there's a lot of ways to screw up a debate. what's essential is to think about, what can i do so that there won't be a total disaster here. >> reporter: mccain attack phrases. bradley attack phrases. >> reporter: stuart stevens has prepped republican can...

Candidates, there's not going to be another shot after this. to some extent, not qualifying for the next debate is a death sentence. >> there's a lot of ways to screw up a debate. what is essential is to think about what can i do so that there won't be a total disaster here? >> mccain attack phrases. bradley attack phrases. >> reporter: stewart stevens has prepped republican candidates from george w. bush and dick cheney to mitt romney. >> ideally before a debate you look at your polling and you say, who do i need to talk to? you would never make an ad that just says, well, i don't know, i'm n...

What can i do here? >> p. >> reporter: stewart stevens has prepped republicans candidates. >> ideally before a debate, you'd look at your polling and say who would i need to talk to? you would never make an ad and say i don't know who i'm going to talk to. it would be like shooting a gun in the air and hoping ducks fly by. >> there was a little girl in california who was part of the second class to integrate her public schools and she was bussed to school every day. and that little girl was me. >> reporter: she's defined herself. and she got her bio in. you look that person and you're pulling ...

What's essential to about what can i do to so there is not a total disaster. >> mccain attack phrasing. >> stuart stevens have prepared candidate debates for from george w. bush to mitt rom. >> i fl you rook at polling and say who do i talk to? you never make the ad and say who does it apply to. it's like shooting in the air and hoping ducks fly buy. >> as kamala harris attacked joe biden's record on bussing. >> there was a little girl in california who was part of the second class to integrate her public schools. and she was busted to school every day. and that little girl was me. >> sme has ...