Not everyone watches TV advertising
UD Prof. Matthew McGranaghan examines new technology that give a different look at TV advertising
Source: udel.edu
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Nearly a third of TV ads play to empty rooms
Jura Liaukonyte, associate professor at Dyson, and colleagues tracked ad viewership using tools that, instead of just monitoring the television, measured actual viewer presence in the room, and focal attention on the screen.
Source: cornell.edu
Nearly a third of TV ads play to empty rooms
Social media sites want it. Insurance companies and drug makers want it. Fast-food chains, sporting goods companies and car manufacturers want it, too.
Source: scienceblog.com