The Business Side of the Super Bowl
Is the economic impact as big as touted?
Source: udel.edu
Stay updated with breaking news from Matthew Mcgranaghan. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
PROUD families filled the school hall last Saturday as they eagerly awaited the performance of the Deele College Anthem gifted by past pupil, renowned fiddle player and musician Matthew McGranaghan.
Jura Liaukonyte, associate professor at Dyson, and colleagues tracked ad viewership using tools that, instead of just monitoring the television, measured actual viewer presence in the room, and focal attention on the screen.
Social media sites want it. Insurance companies and drug makers want it. Fast-food chains, sporting goods companies and car manufacturers want it, too.