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Throughout 2022 The Revenue Optimization panel addressed a number of interesting topics including emerging decision making technologies, moving beyond RevPAR to focus on profitability, driving ancillary revenue, the evolving role of the Revenue Manager, and even how to avoid the fine line between data-driven decision making and analysis paralysis.
The practice of Stay home and stay safe is constantly being replaced by revenge travel and socialising. The new sense of freedom is encouraging a majority of people to step out and get the best of what they couldn't enjoy during the global pandemic. This passion for socialising is also fuelling new consumer expectations where guests seek convenience and sophistication from their favourite brands.
For years, many in the hotel industry have talked about Attribute Based Selling (ABS). It has been discussed at conferences and in webinars with many claiming it is the way of the future that looks like the way of the past, while other claim it is currently in action out in the market.