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Fitting the biggest annual event in Austin into the digital world gives you a variety of opportunities to demonstrate and discover on a global scale. But where to start? No worries, we’ve got you covered: If your vision for the new year includes a focus on community, get involved with the The SXSW Official Events can thrust your message, product launch or inspiring story into the spotlight. Brands that participate will be displayed on the official SXSW Online schedule for all attendees to enjoy. Explore or exhibit at the SXSW Creative Industries Exhibition to browse exciting start-ups a...

Record. all right. if you were in my shows, how to create a hit show, what are the ingredients to do that? >> well you have to be honest all right. and you have to be aware of what the audience is expecting. you don't have to pander, but you can't be doing stories about bach and beethoven. you have to know what they're interested in why they're tuning in. >> okay. >> and a crafty show so it entertains and informs. >> you've been watching me. as you know i need a lot of help personally as a host. where do you see room for improvement in my presentation? >> everywhere. >> can you be more specifi...

Know it's difficult for you to conceptualize, how to create a hit show, what are the ingredients? >> you have to be honest and aware of what the audience is expecting. you don't have to pander, but you can't be doing stories about bach andbeethoven. you have to know why they're tuning in and craft these shows so it entertained and informs. >> you have been watching me. as you know, i need a lot of help, personally as a host. where do you see room for improvement in my presentation? >> everywhere. >> can you be more specific? >> no. >> everywhere? >> yeah, you're a disaster. >> a disaster. >> y...

Know it's difficult for you to conceptualize, how to create a hit show, what are the ingredients? >> you have to be honest and aware of what the audience is expecting. you don't have to pander, but you can't be doing stories about bach andbeethoven. you have to know why they're tuning in and craft these shows so it entertained and informs. >> you have been watching me. as you know, i need a lot of help, personally as a host. where do you see room for improvement in my presentation? >> everywhere. >> can you be more specific? >> no. >> everywhere? >> yeah, you're a disaster. >> a disaster. >> y...