VIOOH expands street furniture, bus stop DOOH into Hong Kong
Provided by VIOOH July 22, 2021 VIOOH, a DOOH marketing producer, has expanded into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising, according to a company press release. In the deal with JCDecaux, VIOOH now covers a quarter of the DOOH street furniture market in Hong Kong. Affiliated data partners include Audience Management System for Street Furniture developed by JCDecaux, and OOH planning and measurement from AdSquare. Integrated display partners include Hivestack, The Trade Desk and Verizon Media, according to the release. "In Hong Kong...
Source: digitalsignagetoday.com
