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Business Events Must Consumerize to Survive

Published: May 16, 2023

Planners intentionally integrate specific elements and approaches from business-to-consumer (B2C) events to appeal to their changing audiences. This

Source: skift.com

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United StatesElizabeth IrvingLouise FelsherAdam CharlesFreeman TrustTrends ReportAudiences Embrace ConsumerizationClarion EventsNorth AmericaOutdoor RetailerJessica BlueFreeman Trust Report