Business Events Must Consumerize to Survive
Planners intentionally integrate specific elements and approaches from business-to-consumer (B2C) events to appeal to their changing audiences. This
Source: skift.com
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The Drum | How Live Events Can Drive Loyalty Through Meaningful Moments
Research by Freeman and Edelman DXI shows that, for existing consumers, the positive impact on brand trust through live events was felt more than six months after the event, Freeman’s Mickey Wilson reports.
Source: thedrum.com
Freeman Trust Report 2023 Demonstrates Face-to-Face Interaction Is Key to Building Brand Trust
/PRNewswire/ -- Freeman, the global leader in events, has released the Freeman Trust Report 2023, a comprehensive research study on the impact of face-to-face...
Source: prnewswire.com