Australia's gaming boom continues post 2020 lockdowns, new research shows
July 15, 2021 10:36 A new report from InMobi, ‘Everyone’s Gaming Among Us’ has found that Australia has experienced a gaming boom during 2020, with a significant increase in both numbers of users playing online, and overall usage. 23% of all gamers starting playing for the first time during lockdown in 2020, with that growth continuing into 2021, with a 29% overall increase in unique users and a 41% rise in usage. Brands within the FMCG, automotive, travel and government sectors have all been chasing the high engagement, brand safety opportunities and marketing opportunities that are o...
Source: mumbrella.com.au