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Australia's gaming boom continues post 2020 lockdowns, new research shows


July 15, 2021 10:36
A new report from InMobi, ‘Everyone’s Gaming Among Us’ has found that Australia has experienced a gaming boom during 2020, with a significant increase in both numbers of users playing online, and overall usage.
23% of all gamers starting playing for the first time during lockdown in 2020, with that growth continuing into 2021, with a 29% overall increase in unique users and a 41% rise in usage.
Brands within the FMCG, automotive, travel and government sectors have all been chasing the high engagement, brand safety opportunities and marketing opportunities that are offered by mobile gaming.
The increased “need to relax and be entertained” was found to be the most important factor in smartphone users turning to gaming since the beginning of the pandemic. Gaming on smartphones has also become the most popular device to play on, with 85% of gamers stating they play on their smartphones, ahead of 28% on consoles and 30% on PCs. The accessi ....

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Telstra's giving away three $2,000 gaming grants to upgrade your setup


Up your game.
Telstra’s offering Australians the chance to win one of three $2,000 gaming grants to be spent however the winner chooses (though, ideally, you’ll use it to buy a new TV, console, PC, streaming equipment or similar).
The contest is part of a promotion of Telstra Game Optimiser, a new service designed to combat network congestion by prioritising gaming traffic. The telco says their product reduces lag and improves multiplayer performance.
To potentially win one of the grants, you’ll need to tell Telstra, “in writing, still or video content, your most creative ‘ritual’ for preparing to play video games.” ....

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Telstra targets gamers in Up Your Game campaign for gaming product


Telstra targets gamers in Up Your Game campaign for gaming product
December 18, 2020 4:16
Telstra’s new Up Your Game campaign has launched, promoting the telco’s first branded gaming product Telstra Game Optimiser, designed to give gamers on the network an edge.
The campaign celebrates the unique rituals of gamers across Australia, and follows Telstra research that found 40% of gamers have a pre-game ritual with 73% believing it helps their performances.
The Up Your Game campaign features rituals submitted by gamers, and demonstrated by real games – Grace Watkins (@iamfallfromgrace), Ryan Pearson (@rhapsodyplays) and Terence Ignatius (@terenceignatius).
It focuses on how these rituals align with the use of the Telstra Game Optimiser product, which allows games to prioritise gaming traffic and reduce ping. ....

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