Why France's alcohol-free cocktail boom is 'not just a trend'
We talk to industry professionals about the growing demand for fancy mocktails
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We talk to industry professionals about the growing demand for fancy mocktails
Rush of startups creating alcohol-free spirits, wines and beers is a departure in a country with a vast booze industry
PARIS (Reuters) - When a pandemic lockdown kept the French indoors in 2020, Augustin Laborde decided to give up wine but struggled in Paris to find a non-alcoholic alternative.
Drinks producers in France are adapting their products to make way for more alcohol-free alternatives.
French producers are making zero-proof wines now, and a new store in the capital wants to get in on the action. But market analysts say the drink has been slower to catch on in France than in the U.S.