How These 11 Running Heroes Unleash the Transformative Power of Running
Runner’s World celebrates the unsung heroes of the sport making a difference in their communities and the World.
Source: runnersworld.com
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How Three Trail Runners Set FKTs and Earned Yearlong Shoe Brand Sponsorship Deals
On September 27, six athletes were tasked with running 3.2 miles up the technical dirt hiking trails of Colorado's Steamboat Ski Resort--climbing 2,200 feet with an average grade of about 12 percent--with the chance to set a new fastest known time (FKT) and win a massive prize. While normally that kind of "Type II fun" is just for the sake of testing yourself and earning respect within the trail running community, what made this FKT attempt vastly different was the opportunity to earn an athlete sponsorship deal with a trail running shoe brand for the 2024 race season. Yes, th...
Source: yahoo.com