Merrell Signs Ultrarunner Coree Woltering – Footwear News
Merrell bolsters its 2024 athlete roster by signing accomplished ultrarunner Coree Woltering to a deal.
Source: footwearnews.com
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Merrell Continues to Grow Trail Category; Enlists Professional Runner Coree Woltering to Team
The leading outdoor brand has strengthened its global trail team with four new athletes in 2024 ROCKFORD, Mich., Jan. 11, 2024 /PRNewswire/ -- Merrell®, the world's leading hike and outdoor...
Source: marketscreener.com
Sara Aranda's Response to Her Breast Cancer Gene Mutation? Collecting FKTs.
The Merrell trail running athlete shares her experience of discovering a BRCA1 gene mutation—and pursuing her dreams anyway.
Source: outsideonline.com
Merrell Is Rewriting the Rules of Athlete Sponsorship One FKT at a Time
FKTs have become a marketable quantity post-pandemic. Are they on par with traditional race wins or social media influence as the new path to pro running sponsorship?
Source: gearjunkie.com
How Three Trail Runners Set FKTs and Earned Yearlong Shoe Brand Sponsorship Deals
On September 27, six athletes were tasked with running 3.2 miles up the technical dirt hiking trails of Colorado's Steamboat Ski Resort--climbing 2,200 feet with an average grade of about 12 percent--with the chance to set a new fastest known time (FKT) and win a massive prize. While normally that kind of "Type II fun" is just for the sake of testing yourself and earning respect within the trail running community, what made this FKT attempt vastly different was the opportunity to earn an athlete sponsorship deal with a trail running shoe brand for the 2024 race season. Yes, th...
Source: yahoo.com