Optimism Bias: how to feel good and make poor decisions
Optimism Bias: how to feel good and make poor decisions Optimism Bias: how to feel good and make poor decisions Advertising veteran Paul Cowan recently released a guidebook to navigating the challenges of commercial relationships, with content derived from empirical data, cognitive psychology, adaption-innovation theory, and personal experience from nearly a half century in the field. Below is an excerpt from ‘Connecting With Clients’ by Cowan. July 5, 2021 9:15 by PAUL COWAN “The next presentation will turn it around.” “They love the team in New York, so we’ve got the agency th...
Source: mumbrella.com.au
