Tween taste is expensive these days. Blame social media
Generation Alpha and younger members of Gen Z have a more prolific and boundless catalogue at their fingertips for what’s “in” than ever before.
Source: afr.com
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Tween taste is expensive these days. Blame social media.
Sitting cross-legged on a carpeted floor, the 12-year-old presented her Christmas haul from various relatives on TikTok: Four pairs of shoes (including custom Converse and Mini Uggs), Kendra Scott earrings, a pink Apple Watch, a 40-ounce Stanley tumbler in sage green, and a cache of beauty products from Fenty, Ouai and Summer Fridays, among others. Estimated retail? Roughly $2,200 to check off the most sought-after prizes of an increasingly influential consumer: 10- to 13-year-olds.Subscribe to
Source: yahoo.com