Europe's Business Aviation Group Launches Sustainability Initiative
Industry-wide program attempts to turn the tide of public perception.
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Industry-wide program attempts to turn the tide of public perception.
Despite the prevalent flight-shaming, Europe is taking a comprehensive approach to sustainability.
Business aviation industry leaders advise looking holistically at sustainability, look at available resources, and "just start."
Business aviation industry leaders advise looking holistically at sustainability, look at available resources, and "just start."
As an upbeat business aviation industry is about to gather in Geneva for the first time since 2019, the European Business Aviation Association is striving to help its members cope with a myriad issues, from the tail end of the COVID-19 crisis to the Russia-Ukraine war, upcoming regulation and the use of sustainable aviation fuels (SAFs).