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16 Crucial Social Media Metrics to Track in 2022

Pin down the social media metrics that really matter, find out why they’re important, and learn how to track them to build a winning social media presence. ....

Avinash Kaushik , Hootsuite Digital Trends , Social Ads ,

The HiPPO Is Not Always Right

Opinions should be formulated on objective goals and not on subjective perceptions, argues Atiya Zaidi. ....

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11 Marketing Analytics Trends for 2022

Marketers must consider how current trends impact their teams and deliverables for their clients. ....

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Neuroscience Tells Us Social Media Marketing Doesn't Work

People are unable to receive marketing messages when they are directly engaged in purposeful social interaction. Read more about neuroscience and social media. ....

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What if Performance Advertising isn't Just an Analytics Scam?

What if Performance Advertising isn't Just an Analytics Scam?
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