Health care workers have always loved Crocs; during the pandemic, Crocs loved them back
In the early days of the coronavirus pandemic, media images of health care workers caring for COVID-19 patients provided some of the first glimpses into the devastating impacts of the global crisis. Executives at Crocs not only saw those stressed, overwhelmed frontline workers, but also started getting requests from them for shoes to keep them going during the long hours. The company realized it had an opportunity to offer a little kindness and comfort to a group of loyal customers at a particularly challenging time. Crocs came up with an ambitious idea: to give away 10,000 pairs of shoes ev...
Source: microsoft.com