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While Hasbro spent billions on eOne in the hopes of producing its own movies based on its IP, the Barbie company decided on licensing.
There are a lot of similarities and comparisons to be made between Star Trek and Star Wars, but one franchise outdoes the other in these eight ways.
Barbie is dominating the box office, and following the announcement of the new Polly Pocket movie starring Lily Collins, we're taking a look at even more brands that Mattel is adapting for the screen.
Mattel, the renowned toy company, is set to make a splash in the movie industry with the release of at least 14 films tied to various toy properties. Among the confirmed projects are a Polly...
Barbie maker Mattel doesn’t just want you to watch more movies–it wants you to buy the toys in them