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Daily Research News Online May 4 2021 Shopper insights specialist Behaviorally has appointed long-time Kantar exec Barbara Cador as Vice President, Growth Officer, EU, based in Spain. The company, recently rebranded from PRS IN VIVO USA, uses a proprietary approach and in-depth sector experience to define and diagnose the factors that influence consumer behavior and drive shopper growth. Cador (pictured) joins after thirteen years at Kantar, latterly as Global Head of CX+. Earlier, she was the firm s Global Director Strategy and Transformation, and Group Account Director Retail and Shopper Insight. She began her career as a Marketing Associate at Cartier, before working for luxury goods and jewellery brand Puig as Product Manager, and Avon Cosmetics as Category and Brand Marketing Director EMEA. ....
The Marketing Achievement Awards announces finalists for Marketer of the Year Award 2020/21 The Marketing Achievement Awards (MAAs) has announced the finalists for the 2020/21 Marketer of the Year Award. The MAAs honours those who have demonstrated their ability to intersect data, strategy, creativity, and technology to deliver incredible results. The individuals who have promoted the value of marketing in driving strategy and business growth and propelled constant improvements within the discipline. The search for Marketer of the Year candidates involves a stringent process, beginning with inviting all marketers, entrepreneurs, and organisations from around South Africa to nominate their peers. Ultimately, it comes down to an adjudication committee, chaired the indomitable Dr Doug Mattheus, CEO of Doug M Consulting. This diverse panel is made up of highly experienced marketing professionals and industry experts who rigorously sift through written submissions and in-d ....