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A series of tests has shown that the Pictura Bio invention can distinguish between the different viruses that cause Covid, flu and colds with 97 per cent accuracy.
OxDX has raised £2.6m in pre-seed funding for its AI powered diagnostic technology that can recognise and identify specific species and strains of viruses.
Oxford university spin out company develops tech to identify viruses in seconds - News - PharmaTimes
Daily Research News Online May 4 2021 Shopper insights specialist Behaviorally has appointed long-time Kantar exec Barbara Cador as Vice President, Growth Officer, EU, based in Spain. The company, recently rebranded from PRS IN VIVO USA, uses a proprietary approach and in-depth sector experience to define and diagnose the factors that influence consumer behavior and drive shopper growth. Cador (pictured) joins after thirteen years at Kantar, latterly as Global Head of CX+. Earlier, she was the firm's Global Director Strategy and Transformation, and Group Account Director Retail and Shopper In...
US – Behavioural insights consultancy Behaviorally, formerly PRS, has appointed Adeline Adam as vice-president, market development. Adam, who is based in Geneva, Switzerland, will provide additional client and market support in Behaviorally’s European Union team. Before joining Behaviorally, Adam worked for Nielsen, where she spent more than 17 years, and Catalyx in quantitative and qualitative research, focusing on fast-moving consumer goods (FMCG). Alex Batchelor, managing director of the EU and UK at Behaviorally, said: “Adeline has deep experience in client service with FMCG brands...