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Mattel Scores New Partners for Barbie

Mattel has partnered with iHeartMedia for the exclusive Barbie Radio channel and with L'Oréal Professionnel Paris for a limited-edition Barbie hair tool.

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Barbie Radio: DJ Barbie takes to the airwaves for Mattel

Barbie Radio: DJ Barbie takes to the airwaves for Mattel
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