Boring approach: NZ's first commercially mass-produced 'local' oat milk firm targets APAC expansion
New Zealand’s first locally mass-produced oat milk brand Boring Oat Milk has its eye on the discerning APAC-wide coffee crowd after a successful domestic supermarket launch, and is confident that its ‘whisper, not shout’ strategy will stand out on shelves.
Source: beveragedaily.com