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The company has opposed singer-songwriters, school districts and food blogs for trying to trademark names or logos featuring an apple — or a pear or pineapple.

When Genevieve St John started a sex-and-life coaching blog in 2019, she designed a logo for the business of a neon green and pink apple, which was cut open to resemble female genitalia. Not long after applying to register the logo with the US Patent and Trademark Office that year, St John received an unpleasant surprise. Her request had been challenged — by Apple.

What is your favorite part about being a NYU Law studen

Human rights, the changing labor market, privacy, securities regulation, and Shakespeare are just a few examples of the wide-ranging topics that NYU Law faculty members addressed in books they recently authored or edited. 

brand protection tools that provide trademark owners with more control in fighting counterfeits and infringement; and tools that aim to enhance brand visibility and exposure on the platform. Such tools are essential, especially during the COVID-19 pandemic, as consumers are increasingly choosing to make purchases on e-commerce platforms. In 2020 Amazon's sales increased by 38%.(1) However, parties must own a registered trademark to participate in Amazon's Brand Registry programme. This requirement may have contributed to the increase in foreign trademark applications submitted to the United S...