Stay updated with breaking news from Basic Fun. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Toymakers from Mattel’s American Girl and Build-a-Bear are creating new products, services, and websites aimed at adult audiences. Among the popular toys for adults are Star Wars and Harry Potter-themed Lego sets and action figures.
“Kidults” are responsible for one-fourth of all toy sales annually, around $9 billion worth, as they buy everything from Star Wars to Lego products.
This so-called “kid-adult” market is significant. Ages 18 and older represented 14% of U.S. toy industry sales.
Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022
Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022