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Toymakers from Mattel’s American Girl and Build-a-Bear are creating new products, services, and websites aimed at adult audiences. Among the popular toys for adults are Star Wars and Harry Potter-themed Lego sets and action figures.
Ages 18 and older represented 14% of U.S. toy industry sales for the 12 months ending September 2022
Ages 18 and older represented 14% of U.S. toy industry sales for the 12 months ending September 2022
Ages 18 and older represented 14% of U.S. toy industry sales for the 12 months ending September 2022
Ages 18 and older represented 14% of U.S. toy industry sales for the 12 months ending September 2022