Lucky Me is top brand purchased by Filipinos
FOOD and beverage staples dominate the top 10 fast-moving consumer goods (FMCG) brands preferred by Filipinos, data and analytics firm Kantar said on Friday.
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FOOD and beverage staples dominate the top 10 fast-moving consumer goods (FMCG) brands preferred by Filipinos, data and analytics firm Kantar said on Friday.
London-based brand consulting firm Kantar Group reported that Universal Robina Corporation’s (URC) segment-leading products continue to be among the most chosen brands in the Philippines. “URC’s brands such as Great Taste and Piattos have consistently been part of the most chosen brands for Total
Instant noodle brand tops Kantar ranking
Ten fast moving consumer goods (FMCG) comprising of food and beverages as well as personal and homecare brands remained constant in Filipino households over the last ten years, a research on brand footprint in the country revealed. In the special edition of its Brand Footprint research, Kantar, th