Beam Suntory unveils new name - The Spirits Business
After a decade under the ownership of a Japanese firm, Beam Suntory has revealed a new name, website and visual identity.
Source: thespiritsbusiness.com
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After a decade under the ownership of a Japanese firm, Beam Suntory has revealed a new name, website and visual identity.
The new name is introduced as the company marks 10 years of sustained, profitable growth since Suntory Holdings acquired Beam Inc.
Premium spirits group Beam Suntory has changed its name to Suntory Global Spirits as it becomes a US$5.5 billion powerhouse.
Beam Suntory announced today that it is rebranding to become Suntory Global Spirits.
As bourbon brands, Jim Beam and Maker's Mark aren't going anywhere.