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Beer executives told the New York Post that they do not believe Bud Light will recover from its slump in sales after the Dylan Mulvaney controversy.
“Consumers have made a choice," said an executive at a Texas-based beer distributor who did not want to be identified. "They have left [Bud Light] and that’s how it’s going to be."
It’s been nearly four months since Dylan Mulvaney revealed his partnership with Bud Light, and consumers have yet to forgive the brand. Sales are down and the company has lost billions in market value...
Calls to boycott Bud Light over its celebration of transgender activist Dylan Mulvaney’s "365 Days of Girlhood" don’t appear to be dwindling.