BTS fans helped push mask-wearing during height of pandemic: study
A new study found that health-related posts that feature K-pop stars, most notably BTS, attract more responses from the general public and have a higher chance of going viral than those that do not. Key details: Published in Online Social Networks and Media in September, the study, led by Herbert Chang, an assistant professor of quantitative social science at Dartmouth College, looked into how K-pop stars helped further spread health-related messages to the public during the height of the COVID-19 pandemic in early 2020 to 2021. Joining Chang in the study is Emilio Ferrara, a professor of co...
Source: yahoo.com