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U.S. beer shipments for 2023 are expected to be the lowest level this century, falling more than 5%, according to Beer Marketer’s Insights, a beer industry trade publication.
New data shows Americans are drinking the least amount of beer in a generation.
Last year in the United States, beer consumption fell to the lowest level in a generation, according to industry group Beer Marketer's Insights.
Beer Sales Slide With Bud Light Boycott, Changing Tastes
Beer sales have lost their fizz - with Americans drinking around 2 billion fewer last year than normal. Boycott of Bud Light over its campaign with a transgender influencer a key factor.