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Beer Sales Slide With Bud Light Boycott, Changing Tastes

As opinions about drinking alcohol, even in moderation, are shifting negatively, perhaps it’s no surprise that Dry January has gained in popularity. But is Dry January — quitting alcohol for the entire month — for you? And what exactly is Damp January? Or even sober curious? Here’s what you need

Industry leaders say beer could use some love in 2024. Shipments of the long-
popular brew in the U.S. fell more than 5% during the first nine months of 2023, according to industry tracker Beer Marketer’s Insights. At the National Beer Wholesalers Association’s annual convention in October, Chairman Gordan Green said

The boycott of Bud Light was just one factor in a year of industry-wide declines.

The past year saw the lowest level of beer consumed in the U.S. in a generation, according to industry group Beer Marketer's Insights, as consumers shifted…