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“Consumers have made a choice," said an executive at a Texas-based beer distributor who did not want to be identified. "They have left [Bud Light] and that’s how it’s going to be."
Looks like we can say - with a lot of evidence - that Bud Light destroyed their brand.
The controversy over transgender influencer Dylan Mulvaney helped Modelo Especial overtake Bud Light as America's No. 1 beer, but the Mexican lager's rise is no fluke. Its mainstream success was
The Dylan Mulvaney controversy didn't help Bud Light. But Modelo Especial has spent years appealing to younger, more diverse beer drinkers.
Grupo Modelo, the Mexican brewer, is owned by Anheuser-Busch InBev, the same parent company of Bud Light.