Bud Light no longer US top seller after Dylan Mulvaney backlash
Mexican lager Modelo Especial overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Bump Williams Consulting.
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Mexican lager Modelo Especial overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Bump Williams Consulting.
After more than two decades as America’s best-selling beer, Bud Light has slipped into second place.
Bud Light U.S. retail sales were down 24% the week ending June 3, while Modelo Especial sales were up 12%, according to Dave Williams.
After more than two decades as America’s best-selling beer, Bud Light has slipped into second place
It's a milestone in the monthslong sales decline Bud Light has experienced since early April, when critics vowed to boycott the brand after it sent a commemorative can to transgender influencer Dylan Mulvaney. Bud Light has also faced backlash from Mulvaney's fans, who think the brand didn't do enough to support her.