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Anheuser-Busch executives have promised beer distributors that future marketing will be closely scrutinized following the backlash from Bud Light's Dylan
Bud Light’s marketing effort with a transgender influencer has put it “in the center of the culture wars in a way that no company could possibly want to be,” one observer said.
Two Anheuser-Busch executives are on a leave of absence after a wave of right-wing outrage over a Bud Light marketing campaign that involved transgender influencer Dylan Mulvaney.
Sales in the beer declined 17 percent after backlash over its partnership with a transgender influencer, according to market figures.
The bar owner said that bars "exist as public spaces where ideas should be exchanged."