Launching the WARC Effectiveness Awards – a new universal benchmark to shine a light on great effective marketing
One of WARC’s roles is to show the industry what great effective marketing looks like. Today’s launch of the WARC Awards for Effectiveness will be a key way to do that, says WARC MD Paul Coxhill. These new awards will provide a marketing benchmark like no other. Using the Creative Effectiveness Ladder, co-created with LIONS, to guide the judging process will enable a global effectiveness standard to emerge, helping the industry to see where their work is and how it might improve – both internally and against the entire industry. A unique tool, the Creative Effectiveness Ladder is a un...
Source: warc.com