Stay updated with breaking news from Influential Idea. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
WARC Awards for Effectiveness judge Tim Polder explores the 2022 Super Bowl ads using the Creative Effectiveness Ladder to better understand their impact.
One of WARC’s roles is to show the industry what great effective marketing looks like. Today’s launch of the WARC Awards for Effectiveness will be a key way to do that, says WARC MD Paul Coxhill. These new awards will provide a marketing benchmark like no other. Using the Creative Effectiveness Ladder, co-created with LIONS, to guide the judging process will enable a global effectiveness standard to emerge, helping the industry to see where their work is and how it might improve – both internally and against the entire industry. A unique tool, the Creative Effectiveness Ladder is a un...