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Los cimientos de la construcción de la marca en el e-commerce que no hay que olvidar

Los cimientos de la construcción de la marca en el e-commerce que no hay que olvidar
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McCann's Harjot Singh among 6 Special Awards Convenors for WARC Awards

McCann's Harjot Singh among 6 Special Awards Convenors for WARC Awards
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WARC Awards for Effectiveness names Special Awards Convenors

WARC Awards for Effectiveness names Special Awards Convenors
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Launching the WARC Effectiveness Awards – a new universal benchmark to shine a light on great effective marketing

One of WARC’s roles is to show the industry what great effective marketing looks like. Today’s launch of the WARC Awards for Effectiveness will be a key way to do that, says WARC MD Paul Coxhill.
These new awards will provide a marketing benchmark like no other. Using the Creative Effectiveness Ladder, co-created with LIONS, to guide the judging process will enable a global effectiveness standard to emerge, helping the industry to see where their work is and how it might improve – both internally and against the entire industry.
A unique tool, the Creative Effectiveness Ladder is a universal framework of the six main approaches to use strategy and creativity to drive specific marketing outcomes: Influential Idea, Behaviour Breakthrough, Sales Spike, Brand Builder, Commercial Triumph and Enduring Icon. It offers a much-needed new and consistent shared language for the marketing industry enabling a global benchmark for effectiveness. ....

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WARC Effectiveness Awards 2021, in association with LIONS, are launched

WARC Effectiveness Awards 2021, in association with LIONS, are launched
- The awards will be judged using the WARC/LIONS Creative Effectiveness Ladder providing a universal standard
- Feedback given to winners and shortlisted entrants
LONDON, Jan 12, 2021 - (ACN Newswire) - WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS (www.canneslions.com/enter/awards), a new worldwide competition showcasing the best marketing campaigns that deliver business results.
Shining the spotlight on greatness, these awards are unique for being the first to integrate the WARC/LIONS Creative Effectiveness Ladder, a universal framework of the six approaches for using strategy and creativity to drive specific marketing outcomes. It provides a consistent approach and shared language for benchmarking effectiveness globally. ....

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