These Popular Fast Food Drive-thrus Are Getting Faster
Fast food chains are implementing all sorts of changes to their drive-thrus, and it looks like it’s paying off for customers in line
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Fast food chains are implementing all sorts of changes to their drive-thrus, and it looks like it’s paying off for customers in line
Taco Bell’s two-story, neon purple-lit “Defy” arrived with a bold objective: Get customers through the drive-thru in two minutes or less. When franchisee Border Foods built the 3,000-square-foot showstopper in June 2022 in Brooklyn Park, Minnesota, it triggered a tidal of social chatter. Was this the most ambitious prototype ever built in fast food?
Fast food chains are implementing all sorts of changes to their drive-thrus, and it looks like it’s paying off for customers in line, according to a new report.
Fast food chains are implementing all sorts of changes to their drive-thrus, and it looks like it’s paying off for customers in line, according to a new report.
Fast food chain restaurants tend to be fairly uniform. From the food on the menu to the interior furnishings, everything is designed to be near-identical