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Will the impending demise of the third-party cookie create an entirely new digital divide? Will the growing emphasis on first-party data mean success for brands that have a direct customer relationship and failure for those that sell through middlemen?
linkedin The day Apple launched iOS 14.5, 26 April, was the beginning of the end for automatic access for app owners to IDFA (ID for advertisers), which is used to track users across apps on the operating system and measure the performance of ads. Since Apple announced plans last June to require apps to request the permission of users to track their behaviour, the question of how many would opt in has lingered. The first numbers are now in, and the answer is stark. In US data from analytics firm Flurry, just one in every 25 iPhone users (4%) that had installed iOS 14....
iPhone users overwhelmingly reject app tracking – but ad industry needn’t despair The long-term consequences of Apple’s privacy shift will be complex, experts say. by Simon Gwynn Sign in to continue Free email bulletins