The devil's in the data: why agencies need to crunch the numbers
Insights beat preconceived narratives about TV-streaming behaviour. Samsung Ads Europe’s Matt Bryan reveals why
Source: campaignlive.co.uk
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Top News In Bellwether Report Today - Breaking & Trending Today
Implicit Bias Among Teachers Stifles Neurodivergent Learners
Implicit bias among teachers toward neurodivergent students negatively affects their academic outcomes.
Source: additudemag.com
UK marketing budgets set to rise - Prolific North
UK companies have moved from promotions to brand-building as main media budgets drive marketing spend.
Source: prolificnorth.co.uk
Firms switch marketing budgets to sales promotions to fight cost of living crisis
Investment continues in marketing, in spite of the economy, according to the latest IPA Bellwether report.
Source: prolificnorth.co.uk
IPA Bellwether Report: Industry reacts with caution despite marketing figures rise
Marketing budget growth has hit a one-year high, as companies react to the ongoing cost-of-living crisis.
Source: prolificnorth.co.uk