TWE Unveils New Look For Blossom Hill Range
19th April 2021 Treasury Wine Estates (TWE) is rolling out a new pack design for its Blossom Hill varietals portfolio. The company stated that the refreshed packaging has a more “modern and sophisticated feel” with the aim of attracting younger consumers into the wine category and to the Blossom Hill brand. The pack includes a nod to each varietal through the colour palate and introduces a contemporary take on the classic Blossom design. The Blossom Hill brand will celebrate 30 years in the UK wine category next month, and the new design supports its drive to maintain its status as one of...