Is Ben & Jerry’s headed down the same path? Backtracking could be more difficult for the company, which sells “Peace Pops” made with fair-trade vanilla, and has made its commitment to social justice issues a major part of its branding. Both sides of the debate over boycotting West Bank settlements acknowledge that Airbnb and Ben & Jerry’s make up a minuscule share of the Israeli economy, but that the companies’ choices in the matter are freighted with symbolic significance. One side argues that selling products in Israeli settlements, which are widely considered illegal under intern...