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For a first-time buyer, getting expert advice, clear information about mortgages and all the costs of buying a home, and an accurate review of how much is affordable are key elements to consider
Inman Connect From online showings to all-digital signings and closings, the digital transaction has fully come into its own. All month, Inman examines the companies and technologies driving this new world of digital transaction. While most brokers and agency owners worry obsessively over how to find their next buyer on Instagram, the people paying those social feeds the most attention often aren’t potential clients, but rather potential colleagues. Compass broker Ben Lalez has spent the past several months establishing his Instagram presence as an expert in Chicago’s real estate market t...
Inman Connect Compass agent Joy Aumann is no stranger to working with influencers to market properties on social media. Back in 2019, she hosted an event with dozens of Southern California social media stars to promote high-end San Diego properties to their hundreds of thousands of followers. “It just brings in a different level of exposure that other types of media can’t do,” Aumann told Inman. “Influencers have a group of people that really follow whatever they’re doing and saying closely. When they’re showcasing a home and saying ‘this is a great property,’ you’re reachin...