5 year sponsorship extension at Liverpool FC
AXA has signed a new sponsorship with Liverpool FC, which will extend their partnership to over a decade.
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AXA has signed a new sponsorship with Liverpool FC, which will extend their partnership to over a decade.
Liverpool have signed a new five-year deal with AXA.The global insurance company, which first began its partnership with the Merseyside club in 2018, will continue as the training kit sponsor and have the naming rights to the club’s training facilities until 2029. The previous contract was due to expire in 2025.Liverpool’s commercial director Ben Latty, said: “Partnering with global brands and developing long-term, meaningful relationships is a vital part of our commercial strategy.“The naming rights of our training facilities and AXA's presence on our training kits have been inst...
Leicester City have won the Championship title after their 3-0 victory over Preston North End at Deepdale.The away side took the lead through Jamie Vardy’s scuffed effort in the 36th minute. The 37-year-old scored his second of the night and 20th goal of the season after getting on the rebound of Wout Faes’ strike which came off the post and firing home from close range.Kasey McAteer sealed the victory in the 67th minute after heading from 20-year-old winger Abdul Fatawu’s cross. Leicester’s promotion back to the Premier League was confirmed last week after Queens Park Rangers' 4-...
Liverpool F.C. and Real Betis will face off at Acrisure Stadium in Pittsburgh on July 26 for the Iron City Showdown.
Liverpool will kick off their pre-season tour in the USA this summer with a game against Real Betis at Acrisure Stadium in Pittsburgh on Friday July 26.