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'); //]]>//--> By Vivian Wagner Dec 17, 2020 5:00 AM PT Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile and creative enough to take advantage. The E-Commerce Times spoke with experts in cosmetic sales and e-commerce about trends in this dynamic and evolving industry. Personalization Trends One way that cosmetics companies can appeal to online customers is to provide i...

'); //]]>//--> By Vivian Wagner Dec 17, 2020 5:00 AM PT Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile and creative enough to take advantage. The E-Commerce Times spoke with experts in cosmetic sales and e-commerce about trends in this dynamic and evolving industry. Personalization Trends One way that cosmetics companies can appeal to online customers is to provide i...